IEA, the International Exhibitors Association, was founded in 1966 as the National Trade Show Exhibitors Association (NTSEA). In 1983, IEA adopted its present name to take into account the industry's growing international scope.
IEA is a 1,600-plus member organization representing the interests of firms that use exhibits as a marketing or promotional medium, as well as suppliers to the exposition industry. Six membership categories exist within the IEA network:
Since it was formed, IEA has worked to accomplish four basic goals: to foster programs that elevate the exhibit manager's professionalism and improve the industry's overall effectiveness; to encourage effective communications among all sectors of the exhibit industry; to educate about the cost-effectiveness and marketing value of trade shows; and to encourage cooperation with international partners in the trade show industry.
All of IEA's programs and activities are designed to meet these goals, such as its annual TS2 -- The Exhibit Industry Conference and Exposition -- which is a two-part exchange forum for exhibitors and their suppliers.
First, IEA's education sessions unite professionals from throughout the exposition industry for a comprehensive program of information and ideas. Second, the exhibits are the industry's number one showcase where exhibit marketing managers can see and touch the latest products and services available from industry suppliers.
Other services and products offered by IEA include: ideas -- The Publication for Exhibit Professionals; Certified Manager of Exhibits (CME) program; EXHIBIT FOCUS awards; chapter activities; How to Develop a Successful Exhibit Marketing Plan; Annual Budget Guide; Biennial Salary Survey for Exhibit Managers; educational cassette and video programs; ExhibiTips, valuable discount programs; and much more.
For more information about the International Exhibitors Association, write 5501 Backlick Road, Suite 105, Springfield, VA 22151; call 703-941-3725; or fax 703-941-8275.